Product Design · Week 1 Deliverable

Product Selection Quiz

A guided recommendation experience that matches customers to personalized peptide protocols based on their health goals, preferences, and eligibility.

The Problem

~100 SKUs across 6 product lines with no guidance. Decision paralysis, abandoned carts, mismatched purchases, unnecessary provider denials. Concierge consultations work but don't scale.

The Solution

A rules-based quiz that collects goals, preferences, and health information, then recommends a personalized protocol with clear pricing and next steps. Scales beyond 1-on-1 consultations.

User Journey

1
Land
Arrives at quiz
2
Confirm
Eligibility gate
3
Goals
Select & rank
4
Deep Dive
Category Qs + BMI
5
Preferences
Experience + safety
6
Analysis
3.5s animation
7
Results
Personalized protocol
8
Action
Purchase or consult
225
Requirements verified
38
Elements validated
81
Source citations
21
Documents referenced

Research Foundation

Every design decision traced to source documentation.

PSQ PRD V1.319/19 sections
PSQ Requirements V211/11 sections
Question Bank (Excel)29/29 questions
Signal Map (Excel)Referenced
Comparisons (Excel)Referenced
Stack Rules (Excel)14/14 rules
Recommendation Screen (Excel)8/8 elements
Compound Families (Excel)10 compounds
V2 Compound Master (Excel)Referenced
V2 Signal Map (Excel)Referenced
V2 Category Rankings (Excel)Referenced
Product Price & Order Cycle9/9 verified
Product Subscription DurationsReferenced
Pricing Transparency (Linear)5/5 decisions
Sub Cycle Mgmt (Linear)Referenced
Sub Cycle Mgmt Tech SpecReferenced
Meeting 1: Product+SubKey decisions
Meeting 2: PricingKey decisions
Meeting 3: Quiz Deep DiveKey decisions
Meeting 4: Design TeamKey decisions
EllieMD WebsiteReferenced

Click through each screen to see wireframes with source tracing